Two by Two talk at In-Cosmetics Global 2018

At this year’s In-Cosmetics Global conference in Amsterdam next month, Two by Two’s Louise Barfield will be discussing the challenges faced by brands looking to engage the male consumer. As part of the event’s Marketing Trends Forum, Louise will share insights from our recent report ‘Male Grooming: the Final Frontier’ and call for a more progressive approach to developing brand propositions for this diverse group of shoppers, in store, in the barber shop and online.  

As the beauty industry adapts to significant change amongst users, brands and marketing channels, the ‘usual’ male grooming consumer stereotypes are being challenged.

Louise will explore the emerging behaviours and expectations in the category – from self-care and self confidence to Instagram selfies.

Watch an introductory interview with Louise:

and find out more about the event via the In-Cosmetics Global site: