Work It – don’t Fake It
Louise Barfield reports from a recent CEW breakfast event featuring founder of FaceGym, Inge Theron, who shared advice on brand-building in beauty and beyond…
Blog
3 Highlights from Professional Beauty 2019
Two by Two’s Sav Cicero reports from this year’s Professional Beauty show
Bueno Beauty: naturally-derived beauty
As consumers seek out plant-based and more sustainable beauty products, we’ve explored one company’s quest for naturally-derived innovation
Gender – how brands can adapt to changing attitudes
From the music industry to social media influencers, the issue of gender is being challenged.
Our Design Dilemma desk is now open!
Our team is here to help discuss your brand and design emergencies.
New survey: Gender in Beauty Marketing
Gender – who needs it? We’re asking how different attitudes to gender are changing expectations of brands
Highlights from In-Cosmetics Global 2018
From beauty tech to indie brands, this global beauty conference demonstrated the industry’s appetite for innovation
Two by Two talk at In-Cosmetics Global 2018
Next month, we’ll be sharing ideas and insights on male grooming at In-Cosmetics Global in Amsterdam
The Beauty Collaborative
A new initiative to explore trends and issues influencing brands across the beauty industry
Swan Lake
Swan origami figures form part of this new premium venue launch by Two by Two
Putting the ‘Me’ into Cosmetics – the rise of personalisation in beauty
Personalisation is moving from niche to normal.
Detail is everything
In an increasingly “fast” beauty sector, how can salon brands compete? Two by Two’s Salvatore Cicero explores ways of designing a “high touch” brand experience.