Gender – how brands can adapt to changing attitudes
From the music industry to social media influencers, the issue of gender is being challenged.
Blog posts about “Male Grooming”
New survey: Gender in Beauty Marketing
Gender – who needs it? We’re asking how different attitudes to gender are changing expectations of brands
Highlights from In-Cosmetics Global 2018
From beauty tech to indie brands, this global beauty conference demonstrated the industry’s appetite for innovation
Two by Two talk at In-Cosmetics Global 2018
Next month, we’ll be sharing ideas and insights on male grooming at In-Cosmetics Global in Amsterdam
Breakfast Forum – 21st Century Man
A group of marketing and beautycare professionals gathered on October 3rd to discuss the barriers to growth for brands in the male grooming space.
Two by Two featured in Candid Magazine
Beyond the biceps and beach-ready bodies of Love Island, what do men look for from grooming brands?
Work the quirk – male grooming reconfigured
From DNA kits to dress codes, is it time to shake off the usual male role models and embrace a bit of individuality?
The rise of Male Beauty
Two by Two’s new report explores new behaviours and opportunities in male grooming – arguably the last bastion of the beautycare industry
Face off
The male grooming market is still one of the fastest growing consumer categories, and we’re asking leading beauty and wellbeing experts, marketers and influencers to share their views via a short survey.