New survey: Gender in Beauty Marketing
Gender – who needs it? We’re asking how different attitudes to gender are changing expectations of brands
As part of Two by Two’s Beauty Collaborative, our micro community of beauty brand experts, we’re currently exploring the issue of Gender from a marketing perspective. Has gender become irrelevant in some categories, as gender agnostic brands emerge from the rise of the ‘Indie Beauty’ market? Have the rules of visually communicating male and female attributes changed beyond the expected brand language?
We’re looking to hear more views on this changing area, via an online poll.
In the tradition of Two by Two simplicity, it consists of just Two questions and should take Two minutes to complete.
We’ve also set up a Beauty Collaborative Linkedin Group to share insights and current trends. To join, please connect with Louise Barfield via Linkedin.
We’re looking forward to sharing the output in a few weeks.
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