PAD

Brand identity, catalogue, signage and bilingual website for leading international art and design fairs.

Client: PAD

Specialities: ,

A client of 10 years, PAD is a global prestigious art and design event. PAD approached Two by Two to redesign their logo, website, and exhibition graphics. Our recommendation and subsequent design solution was one of understated luxury. The final logo combined with a monochromatic colour palette created a perfect framework for the myriad of exhibitors to display their Art.

With Paris celebrating 20 years and London celebrating 10 years, Two by Two were briefed to create an anniversary logo and graphics to mark the occasion and so a 360 degree turnaround on the show’s colour scheme was implemented – from black to white – across all of their collateral, including tickets, invitations, tent graphics and adverts.

For more images from PAD London 2016, please click here to see our We Love post.