Aldi Dolci Filastrocche
Aldi’s Dolci Filastrocche Christmas Panettones sold out nationwide within 4 weeks.
Client: Aldi
Speciality: Packaging
Sold exclusively in Aldi, Dolci Filastrocche Christmas product range would normally have adopted Aldi’s festive themed graphics.
However, as part of a wider strategic review of merchandising Christmas to their customers, Aldi elected to use Two by Two designed graphics to test the idea of introducing a premium tier of Christmas products that did not fall within Aldi brand guidelines.
The rest as they say is history. The Panetonnes sold out nationwide within 4 weeks of launch.