Advanced Nutrition Programme

As consumers’ interest in nutrition and health grows, there’s an ever increasing belief that good skincare starts from within.

Inspired by the move towards ‘smart’ nutrition in retail and in salons, Two by Two revamped the branding for Advanced Nutrition Programme for client iiaa.

For this range of 21 products, our brief was to create a visually dynamic packaging range that moved the brand to a more premium/luxury offering. Using colour and a new graphic language to ease product selection and enhance the look at home on the bathroom shelf, the result is very different to the ‘usual’ supplement packaging and has had immediate impact from online sales and plaudits from salon stockists since its launch.