Two by Two featured in Candid Magazine
Beyond the biceps and beach-ready bodies of Love Island, what do men look for from grooming brands?
Louise Barfield Loves
Work the quirk – male grooming reconfigured
From DNA kits to dress codes, is it time to shake off the usual male role models and embrace a bit of individuality?
The rise of Male Beauty
Two by Two’s new report explores new behaviours and opportunities in male grooming – arguably the last bastion of the beautycare industry
Wired Wellbeing
As digital innovation changes the expectations of today’s beautycare consumers, how can brands build relevance in a high-demand, time poor market?
The language of beauty gifting
From Limited Editions to Christmas stocking fillers, here at Two By Two we love the diversity of beautycare branding and the trends that are reshaping this category.
Face off
The male grooming market is still one of the fastest growing consumer categories, and we’re asking leading beauty and wellbeing experts, marketers and influencers to share their views via a short survey.